By Lewis Gould
All 32 NFL teams are set to suffer financially from the loss of revenue due to the COVID-19 pandemic
The Athletic via Team Marketing Report recently broke down the loss of revenue for all 32 teams utilizing the 2020 Fan Cost Index (FCI) provides data that specifies where the NFL stood prior to the unprecedented changes in live sports and the financial ramifications.
The FCI formula is based on the average cost of four adult non-premium tickets, single-car parking, two draft beers, four soft drinks, four hot dogs, and two adult-sized adjustable hats. The hats are a proxy for the souvenirs available at an arena or stadium. Hartweg said he spends months amassing the numbers from teams and other sources to create his formulas.
Team Marketing Report, a Chicago-based sports business intelligence firm, projects a $2.8 billion hit to NFL Gross Gameday Fan Revenues.
The top five NFL fan-cost money losers:
Washington Football Team — $124.1 million
49ers — $112.4 million
Packers — $112 million
Giants — $109.9 million
Eagles — $109.1 million