CAN TERRY BATEMAN FIX THE TEAM FORMERLY KNOWN AS REDSKINS?

By Harvey Hoffman

Washington’s football team formerly known as the Redskins has hired Terry Bateman as its executive vice president and chief marketing officer.

Bateman will take the lead on the pending name change and the branding process along with team owner Dan Snyder. He will also oversee all of Washington’s marketing activities, sponsor relations, internet and broadcast media operations and overall business strategy.

“Terry Bateman is a man I trust and have worked with for many years,” Snyder said in a statement. “I can’t think of a better individual to help spearhead this organization’s marketing efforts into this new era.”  

Bateman has 40 years of experience as an executive in the sports, entertainment and media industries.

He was previously the CEO of Barton Cotton, Dick Clark Productions and NTN Buzztime. He was previously Washington’s chief marketing officer and has served multiple stints working for Snyder.

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