Says Gavin Bridge on Variety.com:
Fans age 18-34 are the most likely to say they prefer watching highlights to full games across the NFL, NBA and MLB.
The number of NFL fans 35-49 saying so drops substantially, but this isn’t the case for the MLB and NBA, with close to half these fans also saying they prefer highlights.
This will be a crucial battleground for leagues on two fronts: how to entice viewers to come back to full games and how to better monetize highlights without making them so cost prohibitive that fans give up on watching them and grow more disconnected.
https://variety.com/vip/the-changing-face-of-sports-fandom-1234920561/
Be the first to comment