TOKYO OLYMPICS ON TAP FOR JULY: WILL ANYONE CARE TO WATCH?

By Harvey Hoffman

The Tokyo Olympics were delayed from last summer because of COVID-19 and are scheduled to begin in July.

However, Japan is seeing a rise in cases and has a low vaccination rate. Polling shows some resistance to proceeding with the games, but the money involved appears to be a major factor in staging them regardless.

NBC has the broadcast rights under a nearly $4.4 billion deal signed in 2011 with the IOC that took the network through the 2020 games (extended to 2021, obviously).

A reported $7.7 billion extension keeps the Olympics on NBC through 2032. NBC plans a reported 7,000 hours of TV and streaming coverage of the Tokyo games.

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